Introducing the Ambulatory: Honoring Patient Uniqueness Certification Programs

At Practicing Excellence, we believe that great care starts with one essential truth: every patient is a unique human being with their own story, needs, and values. When we recognize and respond to that individuality at every touchpoint, we create more trust, stronger relationships, and better health outcomes.

That’s why we’re proud to launch the Ambulatory: Honoring Patient Uniqueness Certification Program, our newest comprehensive new curriculum  available to be implemented in unison across three audiences—clinicians, clinical staff, and non-clinical staff. This program equips care team members with practical tools to deliver personalized, respectful, and compassionate care, while advancing their own professional growth.

Whether you’re diagnosing a condition, managing transitions, answering a phone call, or supporting a patient at check-in, you play a vital role in shaping the patient experience. This program ensures that every member of the care team is aligned and empowered to treat patients not as cases, but as people.

The curriculum for each role-based track follows the same skill topics, but the content is curated to fit the roles and responsibilities of clinicians, clinical staff, or non clinical-staff. The six skill topics covered include:

• Caring For Every Person
• Techniques to identify, value, and respond to a patient’s personhood
• Listening To Ensure Patients Are Heard
• Identify and apply techniques to become a more engaged listener
• Compassionate Coordination
• Implement simple actions to anticipate patient needs and offer connective care
• Being There For The Individual
• Approaches to prioritize communication and optimize accessibility to create a supportive environment for patients
• Creating An Equitable Experience
• Evaluate and enhance accommodations for diverse patient needs
• Connecting With Hope
• Practice communicating to signal hopefulness to patients 

For Clinicians

The clinician version of the Honoring Patient Uniqueness program is designed for physicians, PAs, and other advanced practice providers. It builds on our four other foundational communication and patient experience courses, offering a deeper dive into the skills that humanize care.

With 6 skills and 26 tips, this version takes approximately 6 months to complete and offers 3.75 CME/CE credits. Faculty include Stephen Beeson, MD and Neil Gokal, MD.

For Clinical Staff

The clinical staff version is tailored for roles including RNs, LPNs, MAs, and CNAs who serve as the heart of patient care in ambulatory settings. This program reinforces the importance of consistency, compassion, and clarity at every step of the care journey.

This version also takes 6 months to complete, includes 6 core skills and 26 tips, and offers 3.75 CME/CE credits. The faculty features experienced voices in ambulatory nursing and clinical education, including Neil Gokal, MD, Sheena Garland, RN, and Matilda Adams, DNP, RN.

For Non-Clinical Staff

The non-clinical staff version is created for personnel whose roles are essential to setting the tone for the patient experience, including MAs, front desk staff, and call center professionals. These team members often provide the first and last impression—and this program ensures it’s a positive, personalized one.

This version takes approximately 6 months to complete and includes 6 skills and 26 tips, with 3.50 CME/CE credits available. The program is led by faculty including Neil Gokal, MD, Jennifer Scogin, and Rhiannon Green.

Ready to deepen patient connections and enhance care experiences?

Let’s start a conversation about how Practicing Excellence can help your organization advance patient-clinician trust, foster compassionate communication, and achieve measurable improvements through scalable, human-centered development focused on honoring every patient’s uniqueness.