Behavior Change at Scale: What Healthcare Leaders Must Build Next
Healthcare leaders know what better looks like: stronger clinical outcomes, elevated patient experience scores, and high employee engagement are all vivid indicators of healthy organizational performance.
Still, knowing what success looks like isn’t the same as knowing how to create the consistent, system-wide behavior changes necessary to drive these outcomes.
That’s the real challenge facing healthcare today.
On August 18, Practicing Excellence will join AMGA for Behavior Change at Scale: What Healthcare Leaders Must Build Next, a thought-provoking webinar where Dr. Stephen Beeson and Matt Gosney, Ed.D. explore why behavior change has become one of healthcare’s most important strategic capabilities and what leaders can do to advance it across their organizations.
Dr. Beeson, founder of Practicing Excellence, is a nationally recognized physician leader and bestselling author whose work has helped healthcare organizations improve leadership effectiveness, patient experience, and workforce engagement through practical behavior change strategies.
Matt Gosney, Ed.D., Senior Advisor for Talent Strategy at Practicing Excellence, is an organizational strategist specializing in leadership, workforce transformation, and organizational futures. Gosney partners with health systems to unlock their human potential by aligning workforce development with long-term organizational strategy.
Together, they bring both clinical and executive perspectives to one of healthcare’s most pressing leadership challenges.
The Challenge Facing Healthcare Leaders
Healthcare is navigating unprecedented strain: Financial pressures, evolving employee expectations, leadership fatigue, and increasing demands for exceptional patient care have made workforce performance more important than ever.
Most leaders understand the capabilities their organizations need. They know that improved communication, leadership, teamwork, coaching, and patient-centered care matters.
The issue is that many organizations are caught in a persistent knowing-doing gap.
Expectations are communicated, and training is delivered, but people still struggle to apply what they have learned amid competing priorities, operational demands, and limited reinforcement.
Forward-thinking leaders are shifting the question they’re asking from, “What do our people need to know?” to, “How can we promote sustainable behavior changes across our workforce to drive the outcomes we hope to achieve?”
Why Behavior Change Matters Now
Traditional approaches to leadership development often focus on increasing knowledge through workshops, courses, or annual training, but knowledge alone rarely changes daily behaviors.
Sustained behavior change requires more.
It depends on clear expectations, practical skill-building, reinforcement in the flow of work, local leadership support, and systems that make desired behaviors easier to repeat.
In the next era of healthcare, the ability to move people from knowing to doing will become a powerful competitive advantage
What You’ll Learn in the Webinar
During this webinar, you will learn about emerging research and practical insights drawn from conversations with senior healthcare executives across the country.
Participants will explore:
- Five emerging workforce findings shaping healthcare leadership today
- Why organizations succeed in some areas of workforce development while struggling in others
- Practical frameworks for strengthening behavior change across health systems
- Questions executive teams can use to assess their organization’s readiness for the future
- A clearer view of the capabilities healthcare organizations may need over the next decade
The session is designed to spark strategic thinking while giving leaders practical ideas they can bring back to their executive teams.
Continue the Conversation
The webinar is designed to begin a broader dialogue.
This fall, Practicing Excellence will convene senior healthcare leaders for the Healthcare Workforce Futures Forums in Philadelphia, PA and Denver, CO. These working sessions will extend the webinar conversation through peer discussion, future scenario exploration, collaborative planning, and practical workforce strategy development.
For leaders ready to examine these questions more deeply, the forums offer an opportunity to learn with peers and consider how their choices today could shape organizational outcomes tomorrow.
AMGA Members: Register Today
Join us on Tuesday, August 18, 2026, at 12:00 p.m. ET for Behavior Change at Scale: What Healthcare Leaders Must Build Next.
If you’re thinking about the future of leadership, workforce development, and organizational performance, this conversation is one you won’t want to miss.
If you’re an AMGA member, register here and reserve your spot.
Caroline Anderson is a Content Specialist at Practicing Excellence, specializing in developing and delivering curriculum for the healthcare workforce. She brings a talent for turning complex ideas into practical insights and is passionate about using the power of storytelling to spark meaningful change.
